The company has been the benchmark of superior quality since its convocation in the year 1983. Founded by Mr. V. K. Avirachan (V. K. Raju), the renowned industrialist strived to walk the path of Goodwill to craft the best PVC Pipes & Water Tanks. Through constant innovations and committed efforts, Goodwill has flourished, marking its presence all over Kerala and Tamil Nadu and has now four business divisions in its umbrella vis-à-vis Goodwill Polymers, Goodwill Extrusions, Travancore Tubes and Tara Sanitarywares and Tiles.

Sprouted from Travancore Tubes, the wholesale division of branded plumbing materials in the year 1990, stretched its wings to Tara Sanitarywares and Tiles in 1994, the retail division that has national and international brands and is marshalled with only the best quality Sanitarywares, Tiles, Decorative Lights & Fittings. During 2000, the group further expanded by structuring Goodwill Polymers with state-of-the-art manufacturing and cutting-edge facility at Kinfra Industries Park, Kazhakkoottam, Thiruvananthapuram to cater for the growing demands for high-quality PVC Pipes. Later, Goodwill Extrusions was entrenched in 2013 forming a team of skilled examiners and quality controller’s in-order to manufacture premium-grade Water Tank, Septic Tanks and related products using 100% virgin material.