Cholayil Private Limited (Medimix)

Cholayil Pvt Ltd (CPL) is one of the leading and fastest-growing companies in India having a strong presence in the FMCG industry. The company, rooted in tradition but modern in its thought and approach, is a pioneer in the field of Ayurveda and natural personal care products. CPL introduced the flagship brand ‘Medimix’ in 1969 which was followed by acquiring ‘Cuticura’ and ‘Krishna Thulasi’ brands in 2001 and 2011 respectively. It has implemented several strategic initiatives to become a dominant player with strong brand equity in the personal care industry. Cholayil Pvt. Ltd. is also the parent company of Dr. Sidhan’s Ayur Mix, Sadayush, Sadhev, and Jullaaha brands. Today CPL has a basket of brands that are popular not only in India but have a global footprint in more than 35 countries across the world with a prominent presence in the Middle East, the Far East, Europe, and Asia Pacific among other markets. Cholayil has done a Joint Venture in Kenya to manufacture products for the African region. The company has also started an e-commerce website in India, USA, Singapore, and Malaysia and is soon to be launched in GCC. Cholayil Pvt. Ltd. is now a 700+ employee strong company with a Head Office in India. It has production plants in TADA (Andhra Pradesh) and Haridwar (Uttrakhand).