Pavizham is the umbrella brand name of rice and rice products produced in 14 different industries at Aimury in Koovapady Village. The brand is being promoted by the marketing outfit of the company by the name Pavizham Healthier Diet Pvt. Ltd. The company has a wide range of products that include Tamarind, Salt, Coconut Oil, Rice Bran Oil etc. The company is today led by the Patriarch of the Nambiattukudy Family Mr. N P George, the Chairman and Mr. P Antony, the Managing Director. The visionary Mr.Pappachan was a revolutionary in the rice milling field who wanted to employ the new and best technology available in the world. After his demise, the baton was passed on to his sons and their mother. The brothers through innovative ideas, uncompromising quality, and a humanistic approach based on Christian Values built up a rice milling empire. Today the company uses state-of-the-art machinery imported from China, a co-gen power plant, and a wastewater treatment plant based on CSIR technology.

The brand has today carved a niche in the minds of millions of Malayalees across the world by delivering the traditional taste by selection, processing and above all making it affordable. The high-end technology also enables the preservation of the nutritional value of rice.

The brand reaches out through a massive network to the nook and corners of the state and also to countries in Europe, Africa and the US. The company uses its fleet of vehicles for distribution and connects with more than 3000 retailers spread across the state and also metros like Mumbai and Delhi.