The basic objective of the Narmada Companies is to supply quality items at moderate prices to the consumers. The shopping complex is situated in a spacious land of one acre in extent in a most prestigious location in the Trivandrum city. This complex is conceptually different from other shopping complexes.

There are 30 licensed firms in the Narmada Shopping Complex, each dealing in a specific range of products or providing specific services. The showroom space (a total area of about 30,000 sq.ft.) and the godown space (about 20,000 sq.ft.) are provided free of rent to these licensee firms. Water, Electricity, Common Office, Cashier Service, Security, etc., are also provided free to the licensee firms. In turn, the licensee firms give a service charge to the Company as a certain percentage of the turnover of the firms. The Narmada Companies have control over the quality and price of the products sold by the licencee firms. The sale of certain basic building construction materials like cement and steel is only carried out directly by the Narmada Companies. The sale of such materials, handled by the Narmada Companies was about Rs.151 million during the last financial year and is expected to register a 20% increase at least during the current year.

• • • — The biggest shopping complex in the capital city
    • — The widest range of products
    • — All under one roof
    • — Quality goods at a fair price
    • — Car parking facility
    • — Sunday shopping