Any Marketing that uses electronic devices can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device.

WHAT IS DIGITAL MARKETING?

Digital Marketing also called online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

TYPES OF DIGITAL MARKETING

There are as many specializations within digital marketing as there are ways of interacting using digital media.

 Search Engine Optimization

SEO is a technical marketing tool rather than a form of marketing in itself. The balance defines it as the art and science of making web pages attractive to search engines.

Content Marketing

SEO is a major factor in content marketing, a strategy based on the distribution of relevant and valuable content to a target audience.

Social Media Marketing

Social media marketing means driving traffic and brand awareness by engaging people in discussions online. The most popular platforms for social media marketing are Facebook, Twitter, and Instagram, with LinkedIn and YouTube not